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New Name for Buffalo Bills Stadium is: Highmark Blue Cross Blue Shield Stadium


Ann

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Bills find stadium naming-rights partner in Highmark healthcare company
 

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The recently renamed health insurer Highmark Blue Cross Blue Shield of Western New York has signed a 10-year contract to secure naming rights to Bills Stadium, according to sources familiar with the deal. 
 

Financial terms of Highmark’s deal are unknown, but sponsorship industry sources said the Bills were known to be seeking $6 million annually last year. The deal contemplates all future scenarios for the future of the facility, a source said, including renovations, a totally new replacement or no upgrades at all. Highmark receives an option to title sponsor a new stadium. Highmark did not use an agency. 
 

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5 hours ago, Ann said:

Lottsa pot jokes on twitter right now..

 

weed.JPG


Could save some trips to the ER.

Drunk fan: "I'M GONNA JUMP THROUGH THAT TABLE!"
High fan: "I'M GONNA JUMP THROUGH THAT TABLE! ... Uh... Tomorrow."

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2 hours ago, IDBillzFan said:

Gonna hafta listen to Fish fans refer to the stadium as the Skidmark now?

 

That's what they are renaming the KeyBank Center.  :classic_sad:

 

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As many have already expressed, it will always be the Ralph to me regardless,

 

So its all good ( not that I want it to be referred to as the Skid Mark )

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14 hours ago, Nanker said:

Most awkward name reveal in Western New York since Mularkey. 

Imagine being full of Mularkey at the skidmark,

 

I'm just saying...

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  • 2 months later...
  • 2 weeks later...

 

On 3/30/2021 at 5:25 PM, Figster said:

As many have already expressed, it will always be the Ralph to me regardless,

 

So its all good ( not that I want it to be referred to as the Skid Mark )

arghhh, to be young. For many of us here, will always be Rich!

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